The Relationship Between Advertising Intensity and the Level of Concentration in Britain's Mobile Telecom and Music Industry INTRODUCTION This paper discusses the proposal on the relationship between advertising intensity and the concentration in Britain's mobile telecom industry and music industry. In particular, the research will focus on the questions: "What...

ADVERTISING AS BARRIER TO ENTRY Introduction The purpose of advertising is to promote sales and to increase producer's share of market. However, no firm is able to capture the whole market, as any increase in advertising by a seller is usually offset by that of its rivals, leading to an...

Social Responsibility and Firm Performance: A Case for Small Business Introduction: This paper discusses in the research proposal on the relationship of corporate social responsibility and firm performance. Specifically, the research will focus on investigating the impact of social responsibility on small business' financial performance. In this proposal, the background,...

In Her Shoes There are few local films that had managed to keep my interest for more than an hour. This is probably because I'm into action/sci-fi/fantasy films, which in my opinion need first-rate, big-budget CGI (computer generated imagery) effects to work. But there is a local film that managed...